Oh look, it’s another blackface editorial in Vogue
April 19, 2013

Somehow, in 2013, yet another magazine has decided it would be a good idea to put a Caucasian model in literal blackface for a fashion editorial. This time, the culprit isVogue Netherlands. (In the recent past,Numéro, L’Officiel and Vogue Paris, have all come under for using blackface.)

Model Querelle Jansen stars in the May 2013 issue’s “Heritage Heroes,” sort of a retrospective editorial of some of Marc Jacobs’s work for Louis Vuitton. The styling of each look is, we guess, somehow meant to illustrate the inspiration of a particular collection. Marc Jacobs found inspiration in African-American cultural icons for his Fall 2008 and Spring 2009 collections–Grace Jones and Josephine Baker, respectively. Vogue Netherlands decided that the best way to convey those inspirations would be with some white models, black face paint and wigs of what looks like black hair, worn throughout. A caption from the editorial translates to “This collection is inspired by the style of the Parisian showgirl Josephine Baker, mixed with tribal influences.”

A couple of alternative ideas: use a model who already looks something like Grace Jones or Josephine Baker without face paint. Or just, you know, don’t paint a white person’s face black ever? Why is this even something we have to keep pointing out? European editors and stylists especially, it seems, are really not getting it.

Vogue Netherlands, though it’s a relatively new Vogue (it launched in March of last year), has a particularly bad track record with using non-white models. And lest we forget, the Netherlands is also the birthplace of the controversial “Zwarte Piet” tradition, wherein Dutch people dress up in blackface to celebrate Sinterklaas every year.

As many Dutch commenters have pointed out, Zwarte Piet takes place during Sinterklaas, a winter holiday that is similar to Christmas but preceeds it. Those in blackface are depicting a helper of Sinterklaas (essentially Santa Claus) who was either a slave or a white person covered in soot, depending on whom you ask. 


  1. udirtydogu reblogged this from thepeoplesrecord
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  6. neon-taco reblogged this from owning-my-truth and added:
    Wthhh why not just get black models????? Ugh!
  7. halcyonsound reblogged this from thepeoplesrecord and added:
    I love that this post actually calls out the intent and idea behind the photoshoot. You can’t portray history or culture...
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  11. lifesaworkinprogress reblogged this from black-culture and added:
    They need to cut this shit out!
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    “The styling of each look is, we guess, somehow meant to illustrate the inspiration of a particular collection. Marc...
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    On average 90 percent of models are white, there aren’t that many successful black models..
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